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AFF announce e-Commerce giant Shopee as title partner of first-ever official ASEAN Club Championship, named the Shopee Cup™

SINGAPORE (4 April 2024)  – The ASEAN Football Federation (AFF) has today announced Shopee as the title partner of the inaugural ASEAN Club Championship, to be named the Shopee Cup™.  The partnership was concluded by the AFF’s exclusive commercial partner, SPORTFIVE, and also includes Shopee becoming a Presenting Partner of the AFF’s other major ASEAN…