AFF announce e-Commerce giant Shopee as title partner of first-ever official ASEAN Club Championship, named the Shopee Cup™
SINGAPORE (4 April 2024) – The ASEAN Football Federation (AFF) has today announced Shopee as the title partner of the inaugural ASEAN Club Championship, to be named the Shopee Cup™. The partnership was concluded by the AFF’s exclusive commercial partner, SPORTFIVE, and also includes Shopee becoming a Presenting Partner of the AFF’s other major ASEAN…