SINGAPORE (18 Jan 2012) – Great Eastern have extended their co-title sponsorship of the S-League for another two years (2012 and 2013) valued at SGD1 million (USD 780,000). Yeo’s is the other title sponsor.
“We are happy to continue our partnership with the S-League which we have been supporting since 2009. Football has always been one of the top sports in Singapore and our association with the league has helped to bring the Great Eastern brand closer to the community,” said Dr Khoo Kah Siang, the Singapore general manager of Great Eastern Life.
Other than sponsoring the main league, Great Eastern will also work with the FA of Singapore (FAS) to reach out to schools. Lionel Lewis, Aleksandar Duric and Paul Cunningham will be the ambassadors for the schools’ outreach programme.
“I cannot be happier to be with our friends from Great Eastern Life Assurance. Some of the Great Eastern management are my old-time football buddies, and it is great to see us coming together again to bring Singapore football to another level,” said S-League chief executive officer Lim Chin.