HANOI (18 Jan 2011) – Vietnam Television (VTV) and Vietnam Cable Television (VCTV) have reached an agreement to V-League’s broadcasting rights – after two weeks of negotiations with cable TV provider Audio Vision Global (AVG).
Under the agreed terms, VTV will broadcast ‘live’ 20 out 91 matches of the V-League while VCTV said they will telecast 38 matches.
However, Vietnam Multi-Media Corporation (VTC) and Ho Chi Minh City Television (HTV) have yet to finalise their negotiations with AVG.
Last week, AVG said they had sold V-League’s 91 first leg matches of the V-League to local television stations for VND40 million (USD2,000) each.
AVG won a 20-year contract with the Vietnam Football Federation (VFF) last December to broadcast V-League matches worth VND6 billion (USD300,000) per year.
AVG, which is licensed to operate a satellite and digital television service, plans to officially launch a 70-channel TV package late this year.
The V-League will kick off on 23 January and Vietnamese fans will be able to watch matches on VTV’s channel 3 and Football TV. The V-League has been a money maker for the VFF since 2004 when VTV paid VND4 billion (USD200,000) to broadcast V-League matches.
Under the deal, the VFF and their sponsors take 40% of the fees, while the two participating teams share the remainder. The host team takes 40% while the visiting team 20%.